![]() Jonathan Johnson: Overstock had this great business model, but it was weighed down by its name, even though we haven’t been a liquidator for two decades. 1, 2023, following the June 29 launch of the Canadian version. Retail TouchPoints (RTP): What was the thinking behind renaming as Bed Bath & Beyond so quickly after buying the retailer’s IP? (The renamed website debuted in the U.S. What the model won’t include are a marketplace or brick-and-mortar stores, at least for the foreseeable future. Its current business model is based on owning very little inventory and relying on its suppliers to drop-ship orders to customers.ĭespite the two retailers’ dramatic differences, BB&B CEO Jonathan Johnson firmly believes that Bed Bath & Beyond’s reputation with both suppliers and consumers, combined with Overstock’s “asset-light” operating model, will be the right combination for the reborn brand. In contrast,, which purchased BB&B’s intellectual property following the chain’s bankruptcy earlier in 2023, is an ecommerce pure-play with long-ago roots as a liquidator. In its original incarnation, Bed Bath & Beyond (BB&B) was defined by its in-store experience: exploring exactly what was included in the “beyond” category, checking out the gizmos and gadgets near the cash wrap and then redeeming those ubiquitous 20% off coupons at checkout. The company’s official stock ticker symbol will be “BYON.” This article initially ran on Oct. 3, 2023, and trading on the NYSE will commence on Nov. The company expects that listing and trading on the Nasdaq will end on Nov. Additionally, the company provided written notice to the Nasdaq Stock Market to voluntarily withdraw the principal listing of the company’s common stock and transfer the listing to the New York Stock Exchange. Update 10/27/23 - Overstock has filed paperwork with the United States Securities and Exchange Commission (SEC) to officially change its corporate name from Overstock Inc., to Beyond, Inc.
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